Enhancing Innovation Through Songwriting
A workshop for business teams
The Workshop
- In order to re-examine any concept, idea or issue, GRAMMY-recognized, #1 hit songwriter and author, Cliff Goldmacher, leads business teams through the process of writing a song.
- Using instruction in metaphor, verse writing, chorus writing and, ultimately, performance, the workshop shows participants how to employ storytelling and emotion-rich language in service of a profound re-imagining of their chosen subject matter.
- The workshop is designed to develop and enhance the participants’ innovative skillset including lateral thinking, communication, creativity, empathy, collaboration and even psychologically safe risk-taking.
- The online environment has the added benefit of giving everyone a “front-row” seat to the songwriting process as attendees participate via chat in the brainstorming of metaphor ideas, verse and chorus lyrics and even the genre of the finished song.
- At the workshop’s high point, Cliff adds a melody and music to the completed lyric on the spot and engages participants in a virtual “sing-along” which, without exception, makes the workshop and its subject matter unforgettable.
Benefits
- Unproductive workers cost American businesses $550 billion a year in lost profits. At the same time, Harvard Business Review has identified reduced creativity within America's corporate employees as a major factor in reduced profitability.
- Neuroscientist and best-selling author, Daniel J. Levitin, Ph.D, says that songwriting unlocks creativity - and productivity - in the workplace by engaging multiple regions of the brain.
- Songwriting combines the intellectual and emotional giving us access to release pathways so that boredom, frustration and stress can be relieved in a few short exercises.
- The language of songwriting can help a team to clarify their goals and objectives by using metaphorical and inspirational language and music.
- Learning to write songs promotes storytelling skills, improving communication of essential project messaging
- Songwriting enhances collaboration leading to stronger team performance and decision-making
- Learning to write songs develops lateral thinking and empathy providing new solutions to old issues
Additional Details
- Each workshop is customized according to the client’s goals/message
- The workshop lasts between 60-90 minutes
Partial Client List
