Let Cliff Help Your Team Uncover Its Creativity

Workshops for business teams

The What

A 60-90-minute in-person or virtual workshop/team-building activity using songwriting to explore your team's chosen topic or concern.
Participants are guided through the process of writing the lyrics to a song using a metaphor based on the issue being examined.
At the workshop’s high point, Cliff adds a melody and music to the completed lyric on the spot which, without exception, makes the workshop and its subject matter unforgettable.
The virtual workshop option has the added benefit of giving everyone a “front-row” seat to the songwriting process as attendees participate via chat and breakout rooms in the brainstorming of metaphor ideas, verse and chorus lyrics and even the genre of the finished song.
The workshop size can vary in size from as few as two participants to up over a hundred depending on the client's particular needs.

The How

Cliff first breaks down the process of lyric-writing into easily understood and manageable pieces.
Cliff then shows the participants how to employ storytelling and emotion-rich language in service of a profound exploration of the concept.

The Why

Instead of approaching issues with the same, tired problem-solving approach, Cliff's helps teams explore their issues in a unique way.
The workshop gives teams a genuine, emotional, musical (and fun) perspective on their chosen topic making the experience both enlightening and memorable.
The language of songwriting can help a team to clarify their goals and objectives by using metaphorical and inspirational language and music.

Business Outcomes
(The Actual “Reasons” For The Rhymes)

Rekindled creativity through storytelling and flow
New problem-solving tools through lateral thinking and collaboration
Improved innovation through risk-taking and vulnerability
Enhanced leadership through empathy and clarity
Refined strategy through boldness and specificity
Clear vision/branding through communication and brevity
Team unification through shared challenges and play

Partial Client List

Customer Testimonials

The team activity is a beautiful method engaging both heart and mind which grows your organization’s capacity for innovation.

Diana O’Brien

Global CMO, Deloitte

This morning was a great success! Thank you so much for your expert facilitation.

Claudia Vecchio

CEO, Sonoma County Tourism

Cliff runs some of the most energizing and inspiring creativity workshops for companies through songwriting.
I’m a huge fan of what he does and I guarantee you his approach will surprise you in all the “write” ways!

Shann Biglione

Director of Strategy, Publicis

Cliff has a rare ability to bring business principles to life by connecting them to fundamental, human emotions. His workshops help teams think differently about goals and cut through common business jargon to focus on what really matters.

Kim Christfort

National Managing Director, Deloitte Greenhouse

Very easy to highly recommend Cliff. Antithetical to what you might think, songwriting and innovation share unique characteristics and no one leverages this better than Grammy Award winning songwriter, Cliff Goldmacher – a close professional friend of 20 years. Gifted storyteller, gifted musician and gifted facilitator. Inspiring and simply captivating. You will never forget a workshop with Cliff. Memorable in many ways and most importantly, Cliff stimulates a unique team dynamic that will surprise you. Guaranteed.

Stryker Warren

Entrepreneur, Mentor, Healthcare Consultant

I thought today was going to be the worst day of my professional career and it turned out to be one of the best!

Executive

Pfizer

I do believe that this is exactly the kind of exercise that would be a wonderful way for businesses of all sizes to step out of the challenges of the times and bring some joy and creativity to their business and their life.

Ivana Taylor

Small Business Trends

Thank you so much for last week’s session. We all thought it was great! I loved seeing how engaged our team was throughout. I never know what is going to strike that spark with them. Really appreciated your facilitation and it was so fun!

Heather Vincent

Nashville Market Manager, Bank of America

You were genius with the music and inspiring!

Eric Tilenius

CEO - Blue Talon