In order to re-examine any concept, idea or issue, GRAMMY-recognized, #1 hit songwriter and author, Cliff Goldmacher, leads business teams through the process of writing a song.
Using instruction in metaphor, verse writing, chorus writing and, ultimately, performance, the workshop shows participants how to employ storytelling and emotion-rich language in service of a profound re-imagining of their chosen subject matter.
The workshop is designed to develop and enhance the participants’ innovative skillset including lateral thinking, communication, creativity, empathy, collaboration and even psychologically safe risk-taking.
The online environment has the added benefit of giving everyone a “front-row” seat to the songwriting process as attendees participate via chat in the brainstorming of metaphor ideas, verse and chorus lyrics and even the genre of the finished song.
At the workshop’s high point, Cliff adds a melody and music to the completed lyric on the spot and engages participants in a virtual “sing-along” which, without exception, makes the workshop and its subject matter unforgettable.
Benefits
Unproductive workers cost American businesses $550 billion a year in lost profits. At the same time, Harvard Business Review has identified reduced creativity within America's corporate employees as a major factor in reduced profitability.
Neuroscientist and best-selling author, Daniel J. Levitin, Ph.D, says that songwriting unlocks creativity - and productivity - in the workplace by engaging multiple regions of the brain.
Songwriting combines the intellectual and emotional giving us access to release pathways so that boredom, frustration and stress can be relieved in a few short exercises.
The language of songwriting can help a team to clarify their goals and objectives by using metaphorical and inspirational language and music.
Learning to write songs promotes storytelling skills, improving communication of essential project messaging
Songwriting enhances collaboration leading to stronger team performance and decision-making
Each workshop is customized according to the client’s goals/message
The workshop lasts between 60-90 minutes
Partial Client List
Customer Testimonials
The team activity is a beautiful method engaging both heart and mind which grows your organization’s capacity for innovation.
Diana O’Brien
Global CMO, Deloitte
I’ve told many people about the special way you coax (very tenured) senior executives out of their shells. You brought some very “practical magic” to our event.
Silke Meixner
Partner-Digital Business Strategy, IBM Global Business Services
Cliff has a rare ability to bring business principles to life by connecting them to fundamental, human emotions. His workshops help teams think differently about goals and cut through common business jargon to focus on what really matters.
Kim Christfort
National Managing Director, Deloitte Greenhouse
I do believe that this is exactly the kind of exercise that would be a wonderful way for businesses of all sizes to step out of the challenges of the times and bring some joy and creativity to their business and their life.
Ivana Taylor
Small Business Trends
I thought today was going to be the worst day of my professional career and it turned out to be one of the best!