Using Songwriting To Unlock Corporate Creativity
A workshop for business teams
The Workshop
- In order to re-examine any concept, idea or issue, GRAMMY-recognized, #1 hit songwriter and author, Cliff Goldmacher, leads business teams through the process of writing a song.
- Using instruction in metaphor, verse writing, chorus writing and, ultimately, performance, the workshop shows participants how to employ storytelling and emotion-rich language in service of a profound re-imagining of their chosen subject matter.
- The workshop is designed to develop and enhance the participants’ innovative skillset including lateral thinking, communication, creativity, empathy, collaboration and even psychologically safe risk-taking.
- The online workshop option has the added benefit of giving everyone a “front-row” seat to the songwriting process as attendees participate via chat in the brainstorming of metaphor ideas, verse and chorus lyrics and even the genre of the finished song.
- At the workshop’s high point, Cliff adds a melody and music to the completed lyric on the spot and has all the participants sing their new song which, without exception, makes the workshop and its subject matter unforgettable.
Benefits
- Unproductive workers cost American businesses $550 billion a year in lost profits. At the same time, Harvard Business Review has identified reduced creativity within America's corporate employees as a major factor in reduced profitability.
- Neuroscientist and best-selling author, Daniel J. Levitin, Ph.D, says that songwriting unlocks creativity - and productivity - in the workplace by engaging multiple regions of the brain.
- Songwriting combines the intellectual and emotional giving us access to release pathways so that boredom, frustration and stress can be relieved in a few short exercises.
- The language of songwriting can help a team to clarify their goals and objectives by using metaphorical and inspirational language and music.
- Learning to write songs promotes storytelling skills, improving communication of essential project messaging
- Songwriting enhances collaboration leading to stronger team performance and decision-making
- Learning to write songs develops lateral thinking and empathy providing new solutions to old issues
Additional Details
- Each workshop is customized according to the client’s goals/message
- The workshop lasts between 60-90 minutes
- The workshop size can vary in size from as few as two participants to up over a hundred depending on the client's particular needs.
Partial Client List
