Three Steps to Building Your Team’s Creative Confidence – Part One

3 min read

Counterintuitively, I’d like to begin an article about creativity with some hard numbers. In a global poll on creativity, Adobe Systems discovered that companies investing in creativity by increasing their funding in the areas of marketing and design are 78% more likely to see an increase in productivity and 73% more likely to be financially successful. They also discovered that companies who prioritize creativity outperform their peers in market share and revenue growth. In other words, creativity is a core skill that must be developed company-wide because it’s simply good for business.

It’s important to recognize that traditionally creative arenas, like marketing and design, aren’t the only ones that can benefit from an investment in creativity. Even so, many businesses fail to prioritize creativity and, thusly, the creative confidence of their workforce. For those unfamiliar with the term, creative confidence is a willingness to accept the temporary uncertainty and chaos that comes with creative exploration due to the belief in your ability to achieve what you set out to do. The fact that many businesses are resistant to creativity has less to do with its value and more to do with not knowing how or where to begin. 

As a professional songwriter, I have taken my decades of experience in the creative trenches and translated them into a way to develop the creative confidence of leadership teams. This way they can take advantage of the powerful benefits that this creative confidence provides. To that end, I’d like to provide three steps that all teams can take to build the creative confidence of their members.

The three steps are:

  1. Rally around a common cause
  2. Leave your comfort zone (a little)
  3. Collaborate on creative efforts

Also, as a way of measuring the effectiveness of the above three steps to building creative confidence, I conducted my own survey over fifteen songwriting presentations and scores of participants. I had participants rate their creative confidence on a scale of 1-10 both before and after our session and my survey showed that by utilizing the three steps of rallying around a common cause, leaving their comfort zones and collaborating on their creative efforts, the average individual’s creative confidence rose a staggering 51%. The key here is not a songwriting exercise specifically but, rather, the demystification of the creative process so that bright, productive people can gain a deeper understanding of how to incorporate creativity and creative confidence into their daily work.

Stay tuned in parts two and three of this article for an in-depth review and description of the three above-mentioned three steps.


Find out more about Cliff’s innovation & creativity programs for business teams and organizations.

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