Witold Henisz

1 min read

Successful innovation requires introducing users to something that they didn’t know existed and transforming it into something that speaks to them. Drawing from a masterful career as a songwriter and music producer, Cliff highlights seven skills that instantly create strong emotional connections between listeners, musicians and their stories to give practical and insightful guidance to innovators in the business sphere. After reading this book, these seven skills will become a managerial checklist you remember as well as the chorus of your favorite song.