How Creative Confidence Improves Our Perspective On Change, Obstacles & Failure


3 min read

When I started my business around bringing innovation and creativity to organizations, I quickly realized that far different from my perspective around change, obstacles and failure (shaped by over three decades as a professional creative), business teams and organizations saw these three areas very differently. Having not had the benefit of working on their collective creative confidence, organizations tend to value the status quo, older, more established problem-solving methods and they also tend to have an inordinate fear of failure. What I have found, however, is that with just a little nudge in the direction of creativity, perspective on the above challenges can change dramatically for the good.

Change becomes normalized 

There is a belief that the status quo is safe which is not only incorrect but also a dangerous misconception. While it is true that the status quo can be comfortable in the short term, change is, in fact, the natural order of things. There is a long list of failed companies who  denied and/or resisted change in favor of the status quo. By exploring creativity and accepting the accompanying disorder and chaos that is a necessary part of that process, we can accept and normalize change. With that significant shift in mindset, creatively confident people and organizations thrive in an ever-changing business environment.

Obstacles can be approached with new solutions

I’ll start this observation by roughly quoting Abraham Maslow who stated, “if the only tool you have is a hammer, then every problem looks like a nail.” Obstacles (aka problems) come in a variety of shapes and sizes that don’t lend themselves well to “one-size-fits-all” solutions. Creativity is designed to give those who use it a varied and effective set of tools far beyond Maslow’s hammer. Creative confidence offers a broader range of problem-solving approaches which can make obstacles seem far less daunting.

Failure is not permanent

In creativity, it is understood that failure is an inherent part of the process. Familiarity with failure has multiple benefits. First of all, knowing that failure is necessary for the ultimate success of any endeavor, serves as a powerful reminder that failure to be expected and not feared. Secondly, for the creatively confident, failure isn’t seen as an end but rather a step along the road to innovation. In other words, failure is not permanent. Knowing that this is the case goes a long way towards allowing us to take the kinds of risks that build highly successful businesses.

Conclusion

One of the many magical powers of creative confidence is it’s ability to reframe what might previously have seemed like a negative situation into an opportunity for growth and success. Change, obstacles and failure and just three examples of the above. I’d like to conclude by quoting Tom Kelley, a partner at the world-renowned design firm IDEO. 

At its core, creative confidence is about believing in your ability to create change in the world around you. It is the conviction that you can achieve what you set out to do. We think this self-assurance, this belief in your creative capacity, lies at the heart of innovation.

 

Find out more about Cliff’s innovation & creativity workshops for business teams and organizations.

4 1 vote
Article Rating
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments