Four Reasons It Pays To Be Patient With Your Creativity

6 min read


Looking back on thirty-plus years of writing songs, it’s a lot easier for me to connect the dots now and see that the things I was doing years ago would eventually bear fruit. I can safely say that nothing ever moved as quickly as I thought it would and, yet, I’m constantly surprised at the ways that my long-forgotten efforts have come around to generate royalty income. All that to say, it would have saved me a lot of frustration knowing that getting up every day and working on my craft would end up paying off on its own schedule, not mine. Here are a few specific reasons to stay patient in the pursuit of creative success.

  1. You’ll enjoy the process more

There is nothing more frustrating than waiting for something to happen that’s beyond your control. For example, you’ve read or heard about a “last-minute” opportunity and they have to have your work right away. The reality is that nothing actually happens “right away” and everything is “last minute.” So after submitting your work, instead of constantly scanning your emails and sleeping with your phone, simply put a note in your calendar to follow up with an email in a week or two (not before) and forget about it. I know this is easier said than done but it will keep you sane. By the way, the easiest way to forget about one thing is to be working on something else. 

In other words, you should have as many irons in the fire as possible so that you’re not waiting on any one thing to happen. By “irons in the fire,” I mean looking for other outlets for your work, new collaborators and any one of a million things that you can be doing to have success in your creative field. If you’re patient, your day to day will be a series of small steps and tasks that will keep you focused and productive without allowing you to linger on any one thing for too long. Also, that way when something does come through you’ll be pleasantly surprised.

  1. You’ll keep your perspective

Given that there is absolutely no such thing as a “quick buck” in the creative world, your best bet is to think about why you’re pursuing your creativity in the first place. If it’s only for the money, you’re in for a rough road. Even the most successful creatives put in years of unpaid work before the money begins to flow. If, on the other hand, you’re creative because you can’t help it and you love the feeling of putting something uniquely your own into the world AND you also hope to be financially successful, then your day to day will be the pursuit of something meaningful to you that also has the potential to generate income. If you’re patient, you have a much better chance of keeping that perspective while you’re pursuing your dream of creative success.

  1. You’ll build better industry relationships

We all know that relationships with creative industry insiders are highly prized for the connections and potential opportunities they bring. However, just like any relationship, it’s extremely difficult to build something of substance quickly. If you’re patient and don’t try to force feed your ideas to every person in the industry at every opportunity, you stand a much better chance of developing the kinds of contacts that move you ahead in your career. These relationships take years to develop (not five minutes at the hotel bar of an industry conference). What if instead of launching into a ten-minute, spoken-word bio the next time you meet someone in your industry, you tried asking them what they’re working on? Learn a little more about them and, in time, if you’re doing great work, they’ll get to know about you, too. 

By not treating every interaction with someone in the industry as a do or die situation, you’ll feel less pressure to make something happen immediately and enjoy getting to know them. Then, in time, you’ll have someone receptive to your work when there’s an opportunity. Here’s another small tip. It’s the administrative assistants and receptionists of today who will be the heads of their businesses tomorrow. Don’t ignore these folks in your search for someone more powerful who can help you. Take your time, build your industry relationships slowly and organically and watch what happens.

  1. It’s out of your hands anyway

While there is a lot you can (and should) do on your own behalf every day, the creative industry goes at it’s own speed no matter what you do. In my world, the journey from an idea to a royalty generating copyright is as mysterious to me now as it was when I wrote my first song. So, given that it’s out of your hands once you’ve created something, why not be patient and keep filling the pipeline with new ideas and creations? Work on developing your creativity and craft as much as you can and one day you’ll look back to see you’ve got a critical mass of excellent work that’s actually generating income. 

I once heard a hit songwriter say that he wrote one of his hits in “three hours and twenty-five years.” In other words, while the song took three hours to write, it was his twenty-five years of patiently refining his craft and developing his career that made it happen.


As long as you’re not planning on being a creative for this week only, take a deep breath, work on your craft and career a little every day and enjoy the ride. You’ll be amazed in a few years when you look back and see how far you’ve come. Good luck!

Find out more about my creativity & innovation workshops for business teams.

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