Five MORE Reasons Business Teams Should Learn To Write Songs

4 min read

The longer I spend guiding business teams through the process of learning to write songs, the more I’ve come to understand the surprising and powerful benefits. In a previous article, I enumerated some of these benefits which include learning to think differently, leaving one’s comfort zone and improving the ability to communicate concisely. This article will pick up where my last piece left off and go even deeper into the exceptional business advantages that learning to write songs provides.

1. Learning to write songs demonstrates that we are all creative

It is my firm belief that we are – all of us – creative. That being said, as we progress through life there is an emphasis placed on productivity that, unfortunately, comes at the expense of exercising our innate creativity. So much so that by the time we’re established in our careers (unless your career is in the arts), our creativity has often been left to atrophy. By breaking down songwriting into its component parts and giving clear direction to a group of obviously intelligent – if a little uncertain – business executives, my songwriting workshop simply provides a road map to access the creativity that is already there in each one of us. It’s hard to describe the joy, motivation and increased energy that comes from a business team when they emerge from a songwriting session having proven to themselves that they are, in fact, creative.

2. Songwriting teaches us how to methodically access our creativity

It’s one thing to believe we are creative and another altogether to know how to access that creativity. What songwriting provides is a clear and predictable structure to explore ideas and communicate them to others. Above and beyond the final product, songwriting is a means of tapping into our creative selves consistently and repeatedly. And, like any craft, the more that it’s practiced, the greater the results and the benefits. The ability to access creativity will pay dividends far into the future as business challenges will always require a degree of creativity.

3. Writing a song helps teams get over a generalized fear of failure

Any time a team comes together to work on a project, there is a chance that the project won’t succeed in the way they would like. This is especially true when the project – writing a song – is something the team has likely never done. That is exactly the point. By demonstrating to a team that a daunting task like writing a song is something they can do together, my workshop reinforces the idea that facing your fears can – and most likely will – have a successful outcome. This increased confidence carries over into any and all projects the team will face going forward.

4. Songwriting is a shortcut to the emotional crux of any issue

Often in the workplace, there is a reluctance to face the genuinely human and emotional aspects of the work we do. The fear is that we will appear weak or ineffective when, in fact, the opposite is true. Having the strength to include what makes us all connected as human beings (i.e., our emotions) gives a team a deeper and more robust connection. By exploring any idea through the lens of songwriting, a team adds emotion and humanity to what otherwise might feel like yet another clichéd business challenge. One of my favorite examples of this was the group of airline executives I worked with who instead of simply putting together a PowerPoint Deck about coordinating their disparate teams, wrote a song using the metaphor of geese flying south for the winter. This way, the idea of true teamwork and survival became a tangible part of the vision they were trying to achieve.

5. Learning to write songs takes seasoned executives back to a beginner’s mindset

By presenting a business team with a challenge in an area where they lack experience, learning to write songs will encourage seasoned executives to go back to a beginner’s mindset. Looking at new and genuinely creative ways to approach and solve problems is a skill that will endure long after the songwriting exercise is done. It’s a reminder of the unexpected and lasting benefits of examining challenges with a clean slate instead of the standard – and unfortunately overused – problem-solving approaches.


There you have it. Another five reasons why learning to write songs is a great decision for business teams. And perhaps I shouldn’t assume everyone knows this but above and beyond the clear and compelling business value, learning to write songs is also a tremendous amount of fun. 


Find out more about Cliff’s creativity & innovation workshops for business teams.

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