The Reason for the Rhymes

Mastering the Seven Essential Skills of Innovation by Learning to Write Songs

The Reason For The Rhymes will rekindle your innate creativity and significantly enhance your ability to innovate. By mixing practical how-tos with song-based examples that everyone knows, GRAMMY-recognized #1 hit songwriter, Cliff Goldmacher, will show you how to explore, shape and sell your ideas by teaching you how to write songs. Using the book’s fun and accessible exercises, you will develop the essential skills of lateral thinking, creativity, communication, empathy, collaboration, risk-taking and the diffusion of ideas which will, quite simply, make you a better innovator.

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