Cliff Goldmacher masterfully shows anyone how they can unlock innovation and creativity through songwriting—even if they’ve never written before, or even thought that they could. Priming the pump of creative thinking through insightful exercises and examples, this is a book for anyone in tech, start-ups, or Fortune 500 companies looking for an edge to productivity.
Cliff’s in-person workshops provide a fresh approach to encourage clients to think more creatively about the processes we use to explore and untangle complex business issues. This book thoughtfully captures the spirit, intelligence and opportunity of Cliff’s message.
Your book brings clarity and process to an art and craft that’s sometimes hard to put your finger on. It’s hard to describe how to “do art,” yet you’ve done it here. Not only does this benefit people who normally wouldn’t write a song but it also takes away some of the mystery that can put fear in a songwriter or creative’s heart. This book can help all of us think through the way we write songs and make it more approachable. Thank you and great work!
The Reason For The Rhymes is a unique and insightful exploration of improved innovation through learning to write songs written by a master of his craft. I’ve experienced Cliff’s songwriting workshop in person and I can say with complete sincerity his approach really works.
Brilliantly jumping the chasm between music and business, Cliff’s book sings new life into the innovation axioms of cross-pollination and adjacent-thinking. For teams who need to problem-solve fast, this book is a complete innovation jam-session. Read it and riff!
It’s incredible to see the power of songwriting to take seasoned executives to the edge of their comfort zones, unlocking new ways of thinking and communicating. We’ve found both the theory and the application to be powerful tools to address business challenges.
I’m loving the book! Well-written. Easy to understand. Direct. Straightforward.
Give it a read…it will be the most enjoyable few hours you will ever spend
Cliff distills the essence of creativity and breaks down the songwriting process in a way that proves without a doubt that not only can anyone do it but that everyone should be.
As a talented and acclaimed songwriter, it would be easy for Cliff to keep his secrets of his success to himself. However, he understands that songwriting, and really all business, is at its core a collaborative art. His meticulously researched description of the connection between creativity and inspiration is a breezy read that encourages readers to explore the inherent artist that is inside all of us, sometimes hidden by our inhibitions. Those willing to give into the process and the exercises will be rewarded with the keys to an important new set of talents to help them in their everyday lives.