The Reason For The Rhymes will rekindle your innate creativity and significantly enhance your ability to innovate. By mixing practical how-tos with song-based examples that everyone knows, GRAMMY-recognized #1 hit songwriter, Cliff Goldmacher, will show you how to explore, shape and sell your ideas by teaching you how to write songs. Using the book’s fun and accessible exercises, you will develop the essential skills of lateral thinking, creativity, communication, empathy, collaboration, risk-taking and the diffusion of ideas which will, quite simply, make you a better innovator.
Cliff Goldmacher’s book will open your eyes (and ears!) to an entirely new way to think about creativity and innovation. There has never been a more important time to reimagine our world and music has the power to lift us up and help us do it.
Cliff’s in-person workshops provide a fresh approach to encourage clients to think more creatively about the processes we use to explore and untangle complex business issues. This book thoughtfully captures the spirit, intelligence and opportunity of Cliff’s message.
Your book brings clarity and process to an art and craft that’s sometimes hard to put your finger on. It’s hard to describe how to “do art,” yet you’ve done it here. Not only does this benefit people who normally wouldn’t write a song but it also takes away some of the mystery that can put fear in a songwriter or creative’s heart. This book can help all of us think through the way we write songs and make it more approachable. Thank you and great work!
Brilliantly jumping the chasm between music and business, Cliff’s book sings new life into the innovation axioms of cross-pollination and adjacent-thinking. For teams who need to problem-solve fast, this book is a complete innovation jam-session. Read it and riff!
Cliff has the unique ability to tap your right brain to achieve left brain results. A gracious and talented leader. Check out his book!
“As someone who has worked with amazing entrepreneurs for decades, I can tell you that Cliff Goldmacher has really captured the keys to innovation and success. Through the lens of songwriting, Cliff illuminates the lynchpins to entrepreneurship — collaboration, risk taking, empathy, and more. Every entrepreneurial team should sit down, read this book, and write a song together. Only then will they be ready to take the startup world by storm.”
Cliff Goldmacher masterfully shows anyone how they can unlock innovation and creativity through songwriting—even if they’ve never written before, or even thought that they could. Priming the pump of creative thinking through insightful exercises and examples, this is a book for anyone in tech, start-ups, or Fortune 500 companies looking for an edge to productivity.
You clearly describe what I have known for years but have not been able to so effectively communicate. Thank you!
It’s incredible to see the power of songwriting to take seasoned executives to the edge of their comfort zones, unlocking new ways of thinking and communicating. We’ve found both the theory and the application to be powerful tools to address business challenges.
The Reason For The Rhymes is a unique and insightful exploration of improved innovation through learning to write songs written by a master of his craft. I’ve experienced Cliff’s songwriting workshop in person and I can say with complete sincerity his approach really works.
Cliff distills the essence of creativity and breaks down the songwriting process in a way that proves without a doubt that not only can anyone do it but that everyone should be.
I’m loving the book! Well-written. Easy to understand. Direct. Straightforward.
Successful innovation requires introducing users to something that they didn’t know existed and transforming it into something that speaks to them. Drawing from a masterful career as a songwriter and music producer, Cliff highlights seven skills that instantly create strong emotional connections between listeners, musicians and their stories to give practical and insightful guidance to innovators in the business sphere. After reading this book, these seven skills will become a managerial checklist you remember as well as the chorus of your favorite song.
Give it a read…it will be the most enjoyable few hours you will ever spend
As a talented and acclaimed songwriter, it would be easy for Cliff to keep his secrets of his success to himself. However, he understands that songwriting, and really all business, is at its core a collaborative art. His meticulously researched description of the connection between creativity and inspiration is a breezy read that encourages readers to explore the inherent artist that is inside all of us, sometimes hidden by our inhibitions. Those willing to give into the process and the exercises will be rewarded with the keys to an important new set of talents to help them in their everyday lives.