Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, music producer and author. His book, The Reason For The Rhymes: Mastering The Seven Essential Skills of Innovation by Learning to Write Songs, encapsulates the principles of his in-demand corporate workshops where Cliff helps business teams tap into their creativity and enhance their innovative skill sets by teaching them to write songs.
After graduating from Stanford with a degree in political science, Cliff, instead of heading to law school, chose to pursue a career in music. Fast forward thirty years and Cliff has written well over a thousand songs including chart toppers recorded by GRAMMY-winning and platinum-selling artists in genres ranging from Americana, country, pop, blues, jazz and classical crossover. Cliff has also given multiple TEDx presentations on songwriting. Cliff’s clients include Deloitte, Google, Pfizer, Bank of America and Southwest Airlines.